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Apple May Adopt Amazon's Strategy With New TV App Plan

Apple May Adopt Amazon's Strategy With New TV App Plan

This will be available for the the iPhone, iPad, and Apple TV.

Amazon now offers a very similar product. According to the publication, Apple plans to offer subscriptions to video services directly through the TV app sometime " in the next year". At the moment Apple's TV app basically consolidates the various streaming services into a single app and it's more about the convenience than anything, where users can just navigate the various services within a single app as opposed to switching apps.

Apple's TV app is the replacement of the company's decade-old Video app.

Content, aggregating movies and displays from a lot of providers; conserving customers the hassle of having to bounce between software to get what they're searching for.

This boosts the Apple TV app on various devices like iPads and iPhones, Bloomberg says this would also give the company another way for the tech giant to boost its service business. It is useful when users want to locate shows from a wide array of apps and channels. These include services like HBO, Netflix, Showtime, Starz, and more, with subscriptions being purchased through a third-party website.

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Apple already taps into subscription revenue for third-party video services when customers subscribe via apps downloaded from the App Store. Unfortunately, the new feature will not launch this year.

It also makes more sense than using Apple Music which probably wouldn't be the first platform you'd think of if you wanted to watch shows.

Bloomberg has published a report with new details about how Apple plans to leverage its TV app on iOS and Apple TV to add new subscribers to its ecosystem.

The Bloomberg report doesn't list any of the video partners and Apple declined to comment.

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