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Google Will Now Also Earn From Your Shopping Searches

Google Will Now Also Earn From Your Shopping Searches

Google's initial retail partners for its new Shopping Actions service include 1-800-Flowers, Costco, Target, Ulta Beauty and Walmart. The company will get a cut from each purchase from the listings in Google's organic search listings.

"We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail", Daniel Alegre, Google's president for retail and shopping said. "We see ourselves as part of a solution for retailers to be able to drive better transactions".

The company has made a decision to team up with Target, Walmart, Home Depot, Costco and Ulta Beauty in the USA through a new program that allows retailers to list their products on Google Search, the shopping service Google Express and on Google Assistant. It must be noted that this cut is different from the ads revenue that the company makes. Google said Shopping Actions not only can bring up relevant goods, but also can do so at the times when a given consumer is most likely to buy them. Further, it would also help the retailers to compete with Amazon. Merchants can use the service to let consumers make purchases directly in Google's search engine and the Google Assistant virtual assistant, using a new universal shopping cart.

NCAA Tournament: Michigan St., N. Carolina ousted
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Rajya Sabha polls: All three BJP candidates elected unopposed from Rajasthan
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Pak calls home its envoy in India for consultations over harassment: FO
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According to Alegre, the shopping-related mobile search has grown by 85% in the last two years, and the trend is expected to grow on the backs of the rising popularity of the smart speakers. Instead of asking Google or the Google Assistant, "Where can I buy this", and then ultimately making the purchase on Amazon, Google's new service makes it simple to buy it from one of its partners like Target or Walmart. They can purchase a brand soap from Target after searching for it on Google and add it to a Google Express cart. "Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow". The Shopping Actions program is open to all retailers based in the United States regardless of their size. One example of this is with Ulta Beauty, with the company's CEO having revealed that it's average order value has increased 35% since partnering with Google.

Over the past six months, Target said the number of items in shoppers' Google Express baskets have increased by almost 20 percent, on average, as a result of its tie-up with the internet company. The new program nearly coincides with a "broad" core algorithm update that impacts the Google search.

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