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Google Will Now Prioritize Page Speed for Mobile Search

Google Will Now Prioritize Page Speed for Mobile Search

In July 2018, Google will begin considering page speed when ranking mobile search results.

Google will now add this ranking factor to mobile searches, but it will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. Mobile-first indexing is a major shift away from the current practice of using computer programs to crawl, index and rank websites by first looking at the desktop version.

Google is revamping how it ranks search results for mobile. At the moment, it's not yet clear if the same algorithm change will be adapted to desktop users as well. Google calls it as the "Speed Update", and it's created to downrank websites that are very slow to load.

If you're the proud owner of a website, the performance and load times of your website may soon affect the visibility of your content on Google Search.

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Another tool that website owners can use to evaluate mobile page performance is called Lighthouse, Wang and Phan said.

A tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations. The Chrome User Experience Data? In this example, since users from Search would be seeing an AMP page, the speed of the AMP page would be taken into account.

The update applies the same standard to all pages regardless of what tech it's built with. There will be times where even slower loading pages will still be ranked higher, as long as it still contains the most relevant content relative to the search query. How does a site with AMP get impacted by this?

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