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Twitter doubles length of tweets to 280 characters

Twitter doubles length of tweets to 280 characters

"Brevity is what shaped Twitter's content style, and while the extra characters may change some aspects", he said, "it will make the service a bit easier to read and engage with". A small group of users will see the new limits before Twitter decides on rolling out the changes more broadly. Some Twitterati think brevity is the soul of the service and worry the longer form will ruin what's special about it. Twitter in Chinese, Japanese, and Korean is staying at the 140-character limit, as those languages fit more into fewer characters. The 140-character limit has been around as long as Twitter has been and has become part of the product's personality.

It says during the test many people tweeted the full 280 limit because it was new and novel, but soon after this people's behaviour normalised.

The company says 9 percent of tweets written in English hit the 140-character limit. Most tweets still hover around 50 characters.

"This reflects the challenge of fitting a thought into a tweet, often resulting in lots of time spent editing and even at times abandoning tweets before sending", Ms Rosen said. With 280 characters, only one percent of tweets hit the limit. It was also rare for people to get anywhere near 280 characters-only 2% of Tweets were over 190 characters.

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Though neither user has offered any details on the exact method they used to send out this monster tweet, some have speculated that the use of certain URL suffixes (such as.cc) is what allowed for the exploit.

"In addition to more Tweeting, people who had more room to Tweet received more engagement [likes, retweets and '@' mentions], got more followers and spent more time on Twitter", said Ms Rosen.

"We - and many of you - were concerned that timelines may fill up with 280-character tweets, and people with the new limit would always use up the whole space". People did silly (creative!) things like writing just a few characters per line to make their Tweets extra large.

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