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Uh-Oh. Adverts Are Coming To Facebook Messenger

Uh-Oh. Adverts Are Coming To Facebook Messenger

"Messenger is dedicated to building new and creative ways to help businesses and developers connect with the more than 1.2 billion people around the world who use the platform every month", the post further stated.

Tapping on said ad will either send the user to the advertiser's website, or simply open up a chat window so they can interact with the brand. Facebook will offer ad campaigns on Messenger also in combination with ads on the main social network.

Since there are more than 1 billion users now on Facebook Messenger, it was only a matter of time until they figured out how to monetize the platform.

"[Advertising is] not necessarily everything, but it's definitely how we're going to be making money right now".

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NEW YORK-Are you ready to embrace ads inside Facebook Messenger? They appear on the Messenger home tab feed and are labeled "Sponsored". The ads will use the same targeting as other Facebook ad products, and Facebook says the company does not use the content of messages between people for ads targeting. Yet Facebook plans to change its delivery approach once the ads roll out globally. "Facebook Messenger will soon start showing you ads with your messages" and TechCrunch's Devin Coldewey headlined his piece, "Facebook Messenger ads are bad and must be destroyed". Coming back to the display ads, these ads will be shows between chat threads as shown in the photo above. According to Chudnovsky, most of the Messenger users will get to see them by the end of this year. The company claims that it received good results with ads during testing and it will not affect user experience.

The latest ad platform allows markers to expand their campaigns to Messenger Ads. These ads were first tested in Australia and Thailand this January.

There are already plenty of ads on Facebook and Instagram, both owned by the same company.

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